I entered the toy and game industry in 2006 as a Project Manager at GPI managing the overseas production & logistics for several major entertainment brands and establishing relationships with multiple international partners. I then transitioned to a number of roles at GPI’s sister company, The Haywire Group, Inc., including Key Account Manager, Director of Sales & Marketing, and Vice President of Business Development.

While bootstrapping for this innovative tabletop publisher I led sales & marketing efforts by establishing relationships with Amazon, Target, & Walmart, as well as brokered international distribution deals and secured licensing agreements with recognizable consumer brands such as Amazon Studios, Guinness World Records & Hormel Foods. For twelve years I forged partnerships with countless companies in the toy & game industry and earned a reputation as a thoughtful and ethical leader. I was also the interim Creative Director before the company was sold in 2018, inventing games, collaborating with game designers, and overseeing art direction.

Post-Haywire, I transitioned back to GPI as the Vice President of Business Development where I was called upon to broaden the company’s service offerings. Upon returning to GPI I was a part of the Executive Leadership Team and instrumental in rebranding efforts and expansion of services. This included the formation of new business centers like the Design & Development department which established GPI as the only turn-key service provider in the industry.

After what some might call a mid-life crisis spending a chunk of the summer traversing the American southwest in a camper van with my family at the tail-end of COVID, I began to get the itch to move on to new endeavors. The timing ended up coinciding beautifully with the restructuring of GPI as the company returned to focus on its manufacturing services and so Good Egg Creative Co. was formed.

Our collective consists of many of the good eggs I’ve had the pleasure of working with over the last twenty years. These creators, artists, writers & business professionals are some of the most talented, creative, and all-around good people I have come to trust and rely on, and together we have assembled a vertically integrated company here to help you with whatever your needs may be.